• Brockenhurst Tel: 01590 623 297
    Parkstone Tel: 01202 733 611
    Ringwood Tel: 01425 478 545
    Winton Tel: 01202 510 102


    New driving lens!


    We are all spending more time on the road but the same problem comes up every time we are behind the wheel: we don’t feel as comfortable when driving at night. In fact, 17 million drivers in the UK struggle to see at night. Find out more HERE



    Eye Spy a festive treat!

    Come in and pick a gift from our tree! We’re celebrating this festive time with customers old and new enjoy a mince pie and a cuppa plus a pressie just for you!

    Which one will you unwrap? See in store for more details. #gifts #xmas #promotion #eyecare



    Styling event day!

    Our Autumn Eyewear Event Gives You More

    –More Style–

    Join us on 10th November and let our experienced style
    experts guide you through the handpicked frames in our new
    autumn collection.

    –More Precision–

    Benefit from a tailored fitting service that uses the latest cutting
    edge digital technology to give you the best fit and focus for
    your prescription.

    –More Value–

    Enjoy free lenses* on the day when purchasing your new pair,
    or £70 off any lens upgrade.

    Call & Book a FREE Bespoke
    Consultation on 10th November 2017


    * Free standard single vision lenses worth £70.
    Not available in conjunction with any other offer.



    Brockenhurst House of Colour Event

    Friday 2nd December is an exciting day in Brockenhurst! The village is holding their annual Christmas fete and we are having an event of our own!
    From 9.00am until late in the evening we will be hosting our annual House of Colour event, attended by local House of Colour consultant Sandra Attrill, and to make it extra special, we will be offering a fantastic discount of 50% off lenses on the day!
    Don’t miss out!




    Thinking about contact lenses?

    contact lens 1

    Advances in modern technology and contact lens design mean that more people than ever before can leave their glasses at home. Nowadays, contact lenses are more comfortable and the vision can sometimes be even better than when wearing your glasses.

    We can correct many different prescriptions, so even if you have astigmatism, need glasses for reading, or even both, you can still wear contact lenses! There are also contact lenses available which also offer protection against UV light, so by wearing contact lenses you not only give yourself the best possible vision, you can keep your eyes healthy as well.

    If you have previously considered giving contact lenses a try but have been too nervous, or have tried them in the past but found them uncomfortable, or the quality of vision wasn’t what you were expecting, now is the time to give them a try!

    There are many options available for contact lens wearers. You can wear them every day if you want to as an alternative to glasses, or just for specific occasions such as playing sport, or a big night out when you just don’t want to wear your glasses! The most popular options are daily disposable contact lenses which means you start each day with a fresh new pair of lenses and throw them away at the end of the day, or there are re-usable lenses which you can wear for a fortnight or a month at a time and must take them out to clean and store in solution overnight.

    When you come to us for contact lenses we will give you a full eye test, plus a thorough consultation on what option is best for you. Once you have decided the way forward we can show you how to wear your lenses safely, and look after them. Then we give you some lenses to take home and try. Next, we meet again to discuss how you’re getting on, and if necessary we can try something different. All this is included in the £40 fee.

    Take a look at the contact lens section of our website where you can find more information and we answer some frequently-asked questions


    Opti-Fog from Essilor

    All these recent changes in the weather can cause havoc for spectacle wearers, as our lenses “steam up” when we move from cool to warm temperatures. This leaves us feeling a bit vulnerable as we fumble around for something to clean our glasses with!

    But there is a solution! Discover Opti-Fog from Essilor, the latest innovation in lens technology.

    optifog FINAL

    Special molecules applied to both surfaces of the lens are activated by the Optifog Smart Textile cleaning cloth, and instead of creating a fog, water droplets form a film that is invisible to the eye. Simply clean your Optifog lenses daily, wash them with water every two weeks and stay fog-free whatever the conditions!

    Opti-Fog lenses also offer full UV protection to care for the long-term health of your eyes, and our exclusive anti-reflective technology is also applied to both sides of the lens, protecting your eyes from direct and reflected UV light.

    You no longer need to suffer the inconvenience, embarrassment or danger of fogged-up glasses. Pop in and see us for a demonstration (it really is amazing!)


    Whats New at Kelly Eyecare?


    Using new innovations in lens design, Essilor have created this new varifocal lens which will give you:

    • clearer and more stable vision at ANY DISTANCE – from menu to movie screen!
    • a wider field of vision – no more distorted edges!
    • the design takes the into account the physiological differences between the eyes, giving you increased visual stability when wearing your spectacles – meaning you will not experience the dizzy “swim” effect when walking around.  

    CRIZAL new

    You may have seen the “Crizal UV campaign” on the television, and now we would like to introduce you to the newest reflection-free finishes on the market.

    As well as the standard “anti-glare” finish (offering the best protection against glare from car headlights or screens), they are:

    • water, scratch, and smudge proof.
    • They look better cosmetically than untreated lenses (no more visible reflections on the lenses that people can see when they look at you)
    • Crizal UV lenses provide wearers with E-SPF of 25, meaning that they are 25 times better protected against harmful UV light than without lenses.

    The newest addition is the Crizal Prevencia, which as well as all the qualities listed above, also offers protection from harmful blue-violet light. It also helps prevent premature eye ageing and can reduce the risk of cataracts and macular degeneration.
    All our superior reflection-free finishes come with a   CRIZAL 4

    zeiss drivesafe

    ZEISS has created the new DriveSafe lenses, an optimized spectacle lens designed specifically to take into account the size of our pupils in poor light. There is one design for single vision lenses, and one for varifocals, and both will provide more relaxed and better vision when driving in poor light, but can also be worn all day for better clarity of vision.

    moist mf 2

    1-DAY ACUVUE® MOIST MULTIFOCAL is the latest innovation in today’s advancing multifocal contact lenses with EYE-INSPIRED™ design for the ageing eye. It offers contact lens wearers a seamless transition into multifocal lenses by satisfying their specific needs. New LACREON® technology embeds a moisture-rich agent and helps overcome the discomfort associated with the decreased tear production of the aging


    Many contact lens wearers now experience more demanding days than ever before, with multiple activities and shifts in environments that can destabilize the tear film.
    HydraLuxetechnology and new ingredients in the ACUVUE OASYS® 1-Day lens mimic specific layers of the tear film, giving wearers increased comfort, longer wear and, by helping to support a stable tear film, it also reduces feeling of dry and tired eyes, to help you keep up with your demanding days. New material also makes lenses easier to handle and this lens stays hydrated for longer, making them much easier to remove at the end of the day.

    FB likeus

    We are now on Facebook! Like our page and keep up to date with all the latest news!  www.facebook.com/kellyeyecare



    Red/Bloodshot eyes – Causes and Treatments

    We’ve all experienced red or bloodshot eyes from time to time, affecting one or both eyes. Red eyes can be caused by swollen or dilated blood vessels on the sclera (the white surface of the eye). The appearance of red eyes range in severity from a bright red that completely covers the sclera to a few enlarged blood vessels that look like wiggly red or pink lines across the “white” of the eye. They can be accompanied by eye pain, itching, eye discharge, swollen eyes or visual disturbances such as blurred vision or floaters. In other cases, a red eye may cause no irritation at all.


    Red or bloodshot eyes can develop over time or appear suddenly, and can be caused by conditions such as:

    Subconjunctival haemorrhage, a broken blood vessel on the sclera, which can occur after an injury to the eye or area around the eye. They can often look much worse than they actually are, but should always be seen by an optometrist to be safe.

    Subconjunctival Hemorrhage

    Blepharitis, a chronic inflammation of the eyelids, which can make the eyes red and feel very itchy, gritty or sore, and causes them to water. The eyelashes become crusty, particularly in the morning, and some will get a morning discharge.

    Stye, a red bump on the eyelid, caused by an infection of an oil-producing gland on the outer eyelid .

    Conjunctivitis, one of the most common (and contagious) eye infections, occurring when the conjunctiva (the thin, transparent membrane that covers the sclera and lines the eyelids) becomes infected.

    Dry eye syndrome, occurs when your tear glands produce either an insufficient quantity or quality of tears to properly lubricate and nourish your eyes. Chronic dry eye can cause the surface of the eye to become inflamed and irritated, making your eyes look red.

    Allergies such as hay-fever, cold and flu.

    Pregnancy, hormonal changes during pregnancy can affect your eyes in many ways. Your eyes may become red and bloodshot, as well as dry, itchy and sensitive to light. Pregnancy also can alter the shape of your cornea and you may develop an intolerance to contact lenses or even experience blurry vision. These problems, including eye redness, are usually temporary and resolve completely within weeks or months after childbirth.

    More Serious Causes of Red Eyes

    Corneal ulcer. A corneal ulcer is typically caused by an untreated eye infection or trauma to the eye. Infections of the cornea, including a corneal ulcer, are potentially sight-threatening and should be treated as an emergency. In addition to red eyes, corneal ulcer symptoms almost always include eye pain, reduced vision and eye discharge.

    Pterygium. A pterygium is a benign (non-cancerous) growth on the eyeball that starts on the white of the eye (sclera) and can invade the cornea. Similar to a pterygium is a pinguecula, which are yellow lesions on the sclera, which if inflamed, can cause red eyes. Both of these conditions are caused by UV light exposure, as well as environmental factors, such as harsh winds, sand and dust.


    Ocular herpes. Also called eye herpes, this is a recurrent viral infection caused by the type 1 herpes simplex virus — the same virus that causes common cold sores. Signs and symptoms of ocular herpes include eye redness, swollen eyes, eye pain, watery discharge and light sensitivity.

    Herpes of the eye can cause scarring of the cornea if left untreated, and in some cases may require a cornea transplant to restore vision.

    Uveitis. An inflammation of the middle layer of the eye (uvea), uveitis is typically characterized by red eyes, light sensitivity and visual disturbances such as floaters and blurry vision.

    Uveitis has many known causes; the most common are eye infections, eye injury or trauma, or an autoimmune disorder. But in many cases, the underlying cause of uveitis is unknown.

    If not treated early enough, uveitis can result in a detached retina, cataracts and high internal eye pressure, all of which can lead to permanent loss of vision.

    Glaucoma. In most cases, glaucoma is gradual and asymptomatic when it first develops. But a sudden onset of painful, bright-red eyes accompanied by halos around lights, vision loss and nausea may signal acute angle-closure glaucoma, which is a sight-threatening condition that warrants urgent medical attention. It can also cause a sudden rise in intraocular pressure (the internal pressure in your eyes), which can cause permanent vision loss within a matter of hours if it is not reduced.

    Smoking. The dangers of cigarette smoking to your heart and lungs and other diseases associated with smoking are well-known, but did you know smoking harms your eyes, too?

    In addition to significantly increasing the risk of age-related macular degeneration (AMD), cataracts and uveitis, tobacco smoke is a toxic eye irritant that also can cause dry, red and itchy eyes.

    Excessive alcohol consumption also can cause eye redness. Alcohol reduces oxygen to your red blood cells, causing blood vessels to clump together and resulting in red, bloodshot eyes.

    Treatment for Red Eyes

    Treatment for red eyes varies, depending on its cause. Always contact your optician for proper diagnosis and treatment. If you wear contact lenses, always remove them if you are experiencing bloodshot or irritated eyes. Remedies for red eyes range from rest, cool compresses over your eyes and over-the-counter eye drops to more advanced treatment such as antibiotics or even surgery.

    Remember, if red eyes are accompanied by eye pain, light sensitivity, swelling or blurry vision, see your optometrist immediately for urgent treatment.

    Don’t rub your eyes — this can cause even more redness and irritation, bacteria on your hands and fingers could cause infection, or you could scratch your cornea.

    Practice good hygiene when wearing contact lenses. Contact lenses and their cases can act as a breeding ground for harmful bacteria, and one of the main culprits of red eye is over-wearing or not properly caring for your contact lenses. Red eyes while wearing contacts could be a sign of a serious eye infection, such as keratitis or fungal eye infections, so it’s important to follow your optometrist’s instructions about cleaning and replacing your contact lenses, and always ensure you are using the correct cleaning solutions. If your eyes become red while wearing contact lenses, remove your contacts immediately and visit your optometrist.

    Speak to your doctor about anti-allergy medications to help keep allergy symptoms at bay.

    Red, burning and tired eyes can go hand-in-hand with staring at a computer screen for too long. One reason is that you blink less when working at a computer, which dries out the surface of your eye. Take a break from looking at the computer screen and follow the 20-20-20 rule: look away from your computer every 20 minutes and gaze at a distant object 20 feet away for at least 20 seconds.

    Schedule an eye exam to rule out a more sinister cause of red eyes such as eye disease or a sight-threatening infection.

    This summary is for information only and should not be used for self-diagnosis; come and see our Optometrists and be examined properly.


    Light and Glare

    Light is fundamental for vision. It is needed for perception of the surrounding world: shapes, details and colours. Good blue light (the blue-turquoise part) is essential for overall well-being. It is also necessary for regulation of the sleep/wake cycles, mood and cognitive performance.

    But light can also be the cause of premature eye ageing.

    UV Rays

    Blue-Violet Light

    UV rays are as dangerous to our eyes as they are to our skin. The resulting damage accumulates over a lifetime, accelerating eye ageing and the development of cataracts.

    Harmful blue-violet light was recently identified as being harmful to retinal cells. Causing long-term damage to our eyes, it can accelerate the onset of age related Macular Degeneration (AMD).

    UV and Blue-Violet light is present everywhere


    Whatever the weather UV and blue-violet light is present (sunny, cloudy, rainy, etc.)


    Wherever the place blue-violet light is transmitted by low energy light bulbs and most modern digital devices, including tablets, smartphones and computers.

    There are treatments available for your lenses that will protect your eyes from this harmful light, as well as offering cosmetic benefits as well. You may have heard of “anti-glare coatings” before, but they can now do so much more than reduce glare. This is an example of the range of ‘reflection-free finishes’ we offer and how they can benefit you:

    All Crizal UV lenses provide wearers with E-SPF of 25, meaning that they are 25 times better protected against harmful UV light than without lenses. They all have the “anti-glare” finish, as well as being being water, scratch, and smudge proof. They also look better cosmetically, there are no more visible reflections on the lenses that people can see when they look at you; instead they can see your eyes quite clearly. Have a look at our example below:

    Crizal Forte UV lenses offer the best protection against reflections (such glare from car headlights or screens), scratches, dust and water. They come with a special two year guarantee which covers scratching and manufacturing defects. Essilor is the first manufacturer in the UK to offer a guarantee against scratches on reflection-free lenses.

    Crizal Prevencia is the most effective clear lens at selective light filtering. It offers protection from harmful UV and harmful blue-violet light, whilst letting through the essential blue-turquoise light. It also helps prevent premature eye ageing and reduces the risk of cataracts and AMD.

    Prevention against blue-violet light is recommended for everyone.


    Vision Aid Overseas

    Vision Aid Overseas is an international charity dedicated to fighting poverty by transforming access to eye care in developing countries. It was founded in 1985 by a group of optometrists and dispensing opticians who were horrified by the plight of individuals in developing countries who were disabled or disadvantaged because of uncorrected refractive error. 670 million people worldwide (10% of the global population) suffer because they don’t have the right spectacles to achieve good vision.

    Since its foundation, Vision Aid Overseas has helped over 1 million patients by transforming access to eye care services, and what Vision Aid Overseas and its Professional Volunteers have shown is that something as simple as a pair of glasses with the correct prescription can turn such potential despair into hope.

    You can help them help others, by donating your old unwanted glasses, which can then be reused by someone who may not otherwise have been able to see. Each of our practices has a collection box in reception, please drop in your glasses and we will send them off to be reused.

    Please visit their website to find out more information about their work: www.visionaidoverseas.org/recycle

    Thank you.

    (Click to enlarge)




    What is dry eye and what can you do about it?

    Dry eye is very common problem. Probably the most common of all the eye conditions we see at our practices. Symptoms are usually gritty, sore, heavy-lidded and tired eyes.

    If you are a contact lens wearer you may notice that the wearing time of your lenses becomes reduced and that they start to feel sticky on your eyes.

    It becomes more of a problem if you spend a lot of time looking at a computer screen, and also if you are over the age of 45.

    But don’t worry. Very often there is no need to put up with dry eye because there are a number of different solutions. Dry eye remedies come in various different formulations including drops, gels and eyelid wipes.

    It is best to have your eyes examined under a slit lamp before deciding on a treatment option. After all, there are a number of reasons why eyes become dry. If your optician can work out the cause you are in a much better position to resolve the problem.

    If you have dry eye simply call us today and book an appointment.


    Top stylists give advice on how to look good in glasses

    Visitors to our Ringwood practice received free advice on how to look good in glasses from style experts House of Colour recently.

    The special event gave people a unique chance to find out exactly what suits them best.

    High on the agenda was how to select frames that help the wearer look younger and slimmer in both smart and casual wear.

    Spectacle wearers also heard how getting their look right can help boost their confidence.

    Pharmacist and musician Sarah Willis-Owen said she was impressed with the advice she received, adding: “I now have a great new look thanks to glasses that suit my face, shape and colour.”

    Sandra Attrill from House of Colour said: “It is incredible how an honest appraisal by a third party can open up a range of new and exciting style possibilities.”

    Dispensing optician and manager, Kathleen Sheppard, said:  “This event is what we are all about:  personalised service and customer satisfaction.”

    L-R: Sophie Topp, Sandra Attrill, Sarah Willis-Owen and Kathleen Sheppard


    Caribbean party to celebrate 25 years of service

    In December 2014 we brought an exotic flavour to our Brockenhurst practice with a Caribbean-themed party to celebrate 25 years of service in the New Forest.

    The colourful event, which ran alongside the village’s annual Christmas evening, paid homage to proprietor Sonia Kelly’s West Indian heritage.

    And Sonia certainly brought a flavour of the Caribbean to the festivities with her special Christmas rum punch and West Indian snacks.

    As the outside temperature dropped, people flocked to our mini tropical paradise to sample some of what was on offer.

    To keep up with demand we had extra dispensing opticians on hand to help customers select the best frames for them from our range.

    Eye tests were available throughout the day, as was a style consultant from Romsey-based House of Colour.

    The event also featured 25% off Essilor lenses.

    Sonia said: “The Caribbean party was a complete success and it was lovely to see so many of our loyal customers pop in to say ‘Hello’ and celebrate our 25th anniversary.”