A brief history


The businesses were set up by Mike and Sonia Kelly, (both Optometrists). Our first independent practice was set up in Brockenhurst, in the New Forest, in 1989.

We acquired a second practice in the market town of Ringwood 2 years later and in 2005 we opened our third branch in Winton, near Bournemouth. 2013 saw the acquisition of our fourth practice in Parkstone, Poole.

Our Team right now

We’ve grown! We are now an fantastic team of 8 qualified Optometrists, 5 qualified Dispensing Opticians ably supported at each practice by a highly experienced and committed team of Dispensers, Optical Assistants and Receptionists

We have a great mix of experience in our team and are also committed to bringing through younger professionals.

Our mission statement

To listen to you and to do our best to meet your requirements, whatever they are, and to treat you with courtesy and respect.

To look after your eyes to the best of our ability and exceed your expectations of us in everything we do.

How we do it

By keeping ourselves up to date on all aspects of eye care- ocular health, spectacle lens technology, fashion and contact lenses .

By treating all our clients with equal care and integrity and by putting their interests first.

From start to finish, we offer you our best service to guide you through the sometimes tricky process of selecting the best solution to suit your visual needs.

As an independent Optician we are not tied to particular suppliers and can offer the full range of available frames and spectacle lenses to best suit your needs. We pride ourselves in particular on having a wide range of beautiful and stylish frames to choose from.

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Contact us...

Brockenhurst             01590 623 297

Parkstone                   01202 733611

Ringwood                   01425 478 545

Winton                        01202 510102