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Discovering the Vibrant World with Maui Jim Sunglasses

In the July feature of our "Around the World in 80 Frames" series, we turn our sights to the sunny shores of Hawaii with Maui Jim, a brand that’s celebrated for its premium quality polarised sunglasses. Known for their vibrant, glare-free vision, Maui Jim sunglasses offer a visual experience as rich and vibrant as their island origins.

A Glimpse into Maui Jim’s Hawaiian Heritage

Maui Jim started in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. It was born from the need to combat the intense glare and harmful UV rays of the island sun while enhancing the colourful beauty of the surroundings. Today, Maui Jim is renowned worldwide, yet still holds true to its Hawaiian roots, embodying the spirit of the islands in every pair of sunglasses.

Exceptional PolarizedPlus2® Lens Technology

At the heart of Maui Jim’s sunglasses is their patented PolarizedPlus2® lens technology. These lenses not only shield the eyes from glare and harmful UV rays but also dramatically enhance colours, making the world appear clearer and more vibrant. This technology is a game changer for both everyday wear and specific outdoor activities, where visual clarity and protection are paramount.

Endorsed by The Skin Cancer Foundation

Maui Jim is one of only five manufacturers that has earned The Skin Cancer Foundation’s Seal of Recommendation for safe effective sun protection. All of Maui Jim’s sunglasses exceed the requirements to filter out 99% of ultraviolet A (UVA) and ultraviolet B (UVB) radiation, offering 100% protection for both. This recognition underscores the brand’s commitment to preventing skin damage while enhancing outdoor experiences.

Stylish Diversity in Frames and Colours

Maui Jim offers a wide array of styles, from classic aviators to trendy wraparounds, catering to every taste and face shape. The frames are designed with comfort and durability in mind, utilising lightweight materials like titanium and polycarbonate. Colour options range from subtle earth tones to bold, statement hues, allowing wearers to express their personal style while enjoying the outdoors.

Unique Features that Elevate the Maui Jim Experience

What sets Maui Jim apart are the thoughtful details in each pair of sunglasses. Features like waterproof and oleophobic coatings make lenses easier to clean and resistant to various elements, while anti-reflective treatments enhance visibility. Spring hinges and adjustable temples ensure a perfect fit, making these sunglasses a practical choice for active lifestyles.

Why Customers Love Maui Jim Sunglasses

Customers are consistently impressed by the exceptional quality and visual experience provided by Maui Jim sunglasses. The superior polarisation offers a visual clarity that has to be seen to be believed, transforming gloomy days and reducing eye strain in bright sunlight. The brand's commitment to quality and its genuine connection to the Hawaiian lifestyle resonate deeply with users, making Maui Jim a beloved choice for eyewear worldwide.

Experience Maui Jim at Kelly Eyecare

We invite you to visit Kelly Eyecare to discover Maui Jim’s range of polarised sunglasses. See the world in vibrant, glare-free colour and experience firsthand why Maui Jim continues to be a leader in sunglass innovation and design.

Whether you're exploring the great outdoors or simply enjoying a sunny day in town, Maui Jim sunglasses promise a perfect blend of style, comfort and unparalleled visual clarity.


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