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Protect Your Eyes and Look Good with Maui Jim Sunglasses

Maui Jim is a brand we absolutely love. They use industry-leading technology to create vibrant, lightweight sunglasses that provide unmatched UV protection – and just as importantly, they look great! What began as a Classic Collection with 7 styles, now contains over 125 styles of sunglasses; which means there is sure to be a style that suits you!

Here are some of the reasons why we love Maui Jim Sunglasses:

Vibrant design

Inspired by its birthplace, Maui, Hawaii, Maui Jim captures the vibrancy of tropical Hawaiian colours, giving our customers a wide choice of sophisticated sunglass designs from a vivid colour palette.

Lightweight & comfortable

Maui Jim uses the most advanced lens material; it’s very thin, lightweight and won’t compromise clarity.

The frames are lightweight and come in a range of versatile styles, to ensure all day comfort.

Unmatched UV protection

Maui Jim’s lenses are designed to eliminate 100% of UV radiation, providing unmatched UV protection and clarity. This helps your eyes stay healthy, protecting them from damage and long-term health risks.

Recommended by The Skin Cancer Foundation

Maui Jim is one of only three manufacturers that has earned The Skin Cancer Foundation’s Seal of Recommendation for safe effective sun protection. All of Maui Jim’s sunglasses exceeded the requirements to filter out 99% of ultraviolet A (UVA) and ultraviolet B (UVB) radiation, offering 100% protection for both.

Eliminates glare

Maui Jim uses advanced production techniques to reduce the effects of glare, which washes out colours, creates lack of clarity and gives you eye fatigue. Their impressive lenses eliminate 99.9% of glare.

Colour enhancement

Maui Jim believes “colour and light are the key to human experience”. Their lenses use a patented formula infused with three rare Earth elements to give you greater contrast. The lenses enable you to see vibrant colours better, by increasing the colours we need to see and filtering out the ones we can’t see.


Maui Jim’s advanced lens material offers excellent scratch and shatter resistance, making them reliable and practical for daily use.

Water and oil proof

Maui Jim uses a unique waterproof lens coating treatment which repels water, snow and grease, giving you clarity of vision and making smudges and fingerprints easier to wipe away on the front and back of the lens.

Eco-conscious brand

At Kelly Eyecare, we are always looking for ways to become more environmentally-friendly, and Maui Jim fully supports this vision and has created a waste-free optical lab, where they recycle or reuse all excess lens material produced during processing, to manufacture other products.

As you can see, there is a lot to love about Maui Jim sunglasses. To try a pair, visit our Brockenhurst and Ringwood branches. Our experienced dispensing opticians will find frames that complement your individual features, colouring and face shape.


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