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The Illustrious Journey of ProDesign Denmark

In this edition of "Around the World in 80 Frames," we delve into the illustrious journey of ProDesign Denmark, a beacon of eyewear fashion since 1973.


With a legacy spanning over five decades, ProDesign has consistently been at the forefront of eyewear design, blending Danish craftsmanship with contemporary innovation. The brand's ethos revolves around creating eyewear that not only complements but also enhances the individuality of the wearer. Each frame is a testament to ProDesign's commitment to quality, style, and functionality, offering a diverse range to suit various tastes and facial structures.


The journey of ProDesign Denmark is not just about eyewear; it's about a vision that sees beyond the ordinary. From its humble beginnings to becoming a globally recognised brand, ProDesign has maintained its dedication to providing eyewear that embodies the essence of Danish design - minimalistic, yet strikingly elegant.


The brand's collections, which include both optical frames and sunglasses, are a celebration of life and style, ensuring that every pair of glasses is not just a tool for better vision, but a piece of art that reflects the wearer's personality. As ProDesign Denmark continues to innovate and expand its horizons, it remains true to its roots, offering eyewear that is accessible, comfortable, and exquisitely designed.


Whether you're a long-time fan or new to the world of designer eyewear, ProDesign is one of our favourite brands at Kelly Eyecare. Below are just a few of our top frame picks:


Drop by to your local Kelly Eyecare store and explore the range for yourself. ProDesign is available at all Kelly Eyecare stores. Visit your local store.


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