For our next instalment in the "Around the World in 80 Frames" series, we're excited to showcase Ray-Ban, an iconic brand originating from the United States. Since its creation in 1936, Ray-Ban has been at the forefront of eyewear innovation and style, seamlessly combining functionality with a timeless aesthetic.
Ray-Ban's American Roots:
Born out of a need to protect United States Army pilots' eyes, Ray-Ban quickly evolved from military gear to a symbol of cool, comfortable style. The brand's initial design, known as "Anti-Glare," featured plastic frames with green lenses to reduce glare without compromising vision. This innovative approach led to the creation of Ray-Ban, a name that reflects the brand's commitment to blocking harmful rays.
The General Connection:
Ray-Ban's journey into iconic status was further cemented in 1944 when General Douglas MacArthur was photographed landing on a beach in the Philippines during World War II, sporting the first pair of mirrored Aviators. This image of the esteemed general, complete with a corn cob pipe, inadvertently positioned him as Ray-Ban's first celebrity ambassador. Honouring his legacy, Ray-Ban later released limited editions of “The General,” a special pair of shades dedicated to his service and style.
A Symbol of Presidential Style:
Over the past 80 years, Ray-Ban has graced the faces of some of America's most influential leaders, transcending political divides. Presidents from Joe Biden and Barack Obama to George Bush, JFK, and Franklin D. Roosevelt have all been seen sporting Ray-Ban glasses, cementing the brand's reputation as a choice for visionaries.
As we continue our journey "Around the World in 80 Frames," Ray-Ban stands out as a brand that not only captures the essence of American eyewear fashion but also symbolises a rich history of style and leadership.
Iconic Frame Styles:
Ray-Ban brings you an enticing variety of frames, each steeped in its own rich history that echoes the iconic brand's legacy.
Discover some of the captivating options we have waiting for you in our store:
Wayfarer: The Wayfarer is one of Ray-Ban's most iconic and enduring designs. Introduced in 1956, it was a revolutionary departure from traditional metal frames, featuring a bold, plastic design. Over the years, it has seen numerous reinventions and remains a symbol of timeless fashion. Its classic shape and versatility make it a favourite among celebrities and fashion enthusiasts alike.
Round Metal Frames: Ray-Ban's Round Metal frames are a classic design that exudes vintage charm. First introduced in the 1960s, these frames feature a rounded shape with thin metal rims, offering a timeless and sophisticated look reminiscent of iconic figures like John Lennon. They are a perfect choice for those seeking a retro-inspired, stylish eyewear option.
Incorporating New Technologies:
Ray-Ban has always been at the forefront of innovation. One of their recent ventures into technology is the introduction of smart glasses, such as the Meta Smart glasses. These glasses are equipped with cutting-edge features:
Camera Integration: The Meta Smart glasses feature an ultra-wide 12-megapixel camera discreetly positioned in the outer corner of each lens. This camera can capture bold images and videos. Users can easily take photos, record 1080p videos of up to 60 seconds, and share them with friends and contacts using AI and voice commands, eliminating the need to take out their phones.
Communication: These smart glasses enable users to make calls and livestream directly to social media platforms like Facebook and Instagram. This integration allows for seamless communication and sharing experiences with friends and followers.