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Why Independent Opticians Are Leading the Way in Eye Care: Insights from the Latest Which? Survey

The results of Which?'s recent large-scale consumer survey have put independent opticians at the forefront of the eye care sector, with independent practices being rated as the top choice for eye care in the UK. This survey, which polled over 10,000 consumers, provides valuable insights into why patients are choosing independent opticians over larger high street chains.


What the Survey Found: Independent Opticians Lead in Customer Satisfaction


Which? surveyed more than 10,000 people who had either had an eye test or purchased glasses in the past two years. The survey covered a wide range of factors, including value for money, practice environment, glasses quality and customer service. After analysing the data, Which? found that independent opticians scored the highest overall rating with an impressive 88% satisfaction rate.


The high customer satisfaction rates reflect the consistent efforts by independent practices to provide personalised, high quality care to their patients. With 98% satisfaction for eye exams and 95% of patients recommending independent practices for glasses, these results highlight the trust that customers place in independents for both service and quality.

The Growing Popularity of Independent Opticians


The survey’s findings are no surprise to industry experts, as independent opticians continue to demonstrate their commitment to patient care. Independent practices not only excel in customer service but also offer a distinctive range of eyewear, often from smaller, independent brands, allowing patients to find glasses that stand out from the typical offerings of larger chains.


Additionally, the diverse pricing options available across independent practices cater to a broad spectrum of budgets, from affordable choices to premium eyewear. This ability to offer tailored solutions has made independent opticians the preferred choice for many when it comes to buying glasses.


The Importance of Choosing the Right Optician


Independent opticians not only excel at clinical care but also offer a more personalised experience that can be harder to find in larger chains. Whether you're buying glasses or seeking a thorough eye test, choosing an independent optician often leads to a higher level of service and satisfaction.


The Kelly Eyecare Difference


At Kelly Eyecare, we are proud to be part of the independent optician sector, where our patients always come first. Our team of expert optometrists are committed to providing the highest standards of eye care in a welcoming and professional environment. Whether you need an eye test, are looking for a new pair of glasses, or simply want advice on your eye health, you can count on us to deliver a professional service tailored to your needs.


The recent Which? survey shows that when it comes to eye care, independent opticians like Kelly Eyecare are consistently leading the way in patient satisfaction. If you haven’t already, we invite you to experience the difference for yourself!


Visit us today to schedule your eye test and discover a wide range of high quality eyewear that suits both your style and budget.



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